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Why Should I Create A Google My Business Profile Listing?
Answer...
1. It Improves Your Local SEO Ranking
As of December 2019, more than 90% of all searches were done through Google. Nearly half (i.e. 44% of Google searches) are for local information. And last but not least, 88% of people who search for a local business on their mobile device will call or visit the business the next day.
This shows that more and more people are searching for local businesses on Google. As a result, the businesses that show up on Google are getting more customers.
But to get found by searchers, a business has to rank in the results page for relevant keywords. This whole activity is called Local Search Engine Optimization (Local SEO for short).
A GMB listing helps tremendously with that.
According to a 2018 survey by Moz, Google My Business “signals” are the most important ranking factor for local businesses aiming to rank for local searches.
2. Your Business Will Show Up in Other Google Products
People aren’t searching for businesses only on Google Search. They also use services like Google Maps and Google Assistant. By creating a GMB listing, information about your business will show up in these services as well.
For example, if you have a GMB listing, people can do a voice search for your business using Google Assistant or request Google Maps for directions—and both services will pull up information directly from your GMB listing.
Create your profile for visibility in Google My Business
Appear on Google maps
3. Your Business Gets Exposure in Unexpected Ways
Your GMB listing will show up when people will search for your business by name. But that’s not all. If you optimize your listing well enough, chances are it will show up even when people don’t search for it directly.
For example, try searching for “coffee places near me” on Google.
The coffee places located near you (that have created a GMB listing) will show up as a result. Like this:
If you have a business, you want to appear on google maps
Google Maps, a service used by billions of people around the world to find local places, is rich with lists and collections that help searchers discover new businesses around them.
put your business on the map with GMB
Google My Business help searchers discover new businesses around them.
Google My Business is the place where people will look for a place to drink and eat
Google Maps primarily uses data from GMB listings in its discovery tools.
Getting found indirectly, via relevant keywords means even people who don’t know your business exists will be able to find you. And that’s a very powerful benefit only businesses with a GMB listing will be able to take advantage of, since Google Maps primarily uses data from GMB listings in its discovery tools.
What Types of Businesses Can Take Advantage of a GMB Listing?
Answer...
Most people think that only businesses that have a physical location can create a GMB listing. This isn’t exactly true.
According to Google, “in order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours.”
This means that even if your business doesn’t have a location, but does, provide services to people in specific areas, you can claim a GMB listing.
All in all, there are two types of businesses who can create a GMB listing:
However, if your business is such that your customers do not physically visit you and you don’t physically visit them, then no—online-only businesses are not qualified to create a Google My Business listing.
Regardless of the type of business you operate, establishing an online presence is critical in order to compete in these difficult times. Most business owners are aware this involves some level of optimization to their website and maybe incorporating paid advertising, but you would be surprised how many are unaware there is another Google entity that also requires optimization.
The Google Business Profile formerly known as Google My Business listing is your virtual business card that highlights your companies best features and gives customers and opportunity to learn more about you and the services you offer. Perhaps the best part about it is, it is absolutely free to use.
According to a study by Bright Local, over 165 billion searches are performed on Google each month, but the average Google My Business Profile only receives a little over 1,250 views per period. Now at first, this may lead you to think there must be something wrong with the GMB platform, but the real problem is business owners are not taking full advantage of everything the profile provides. This includes fully optimizing it in order to help you chances of showing up as good as possible.
If you are reading this article and you have been racking your brain trying to figure out how to properly optimize your profile, here are a few tips we can share.
1. Register your business through the platform and claim your business - This is the first step in the process. Login to your gmail account then navigate over to Go to https://www.google.com/business/. Fill out each section of the request form then request a post card to the address you can receive it.
2. Completely fill out your business profile – During the request profile registration request process (step 1) you need to put in your name, address/service area, phone number and anything else you can fill in at the time of signing up.
3. Make sure all your information 100% accurate – You want to ensure all of the information in your profile is accurate as possible. Google understands things may need to be updated in the future, but making too many changes in a short period of time can lead to your profile being suspended or needing to be reverified.
4. Choose the proper business categories
5. Select any appropriate business attributes
6. Fill out your business description
7. Post updates 2-3 times a week
8. Upload a minimum of 10 photos per month
9. Add and respond to questions
10. Read and respond to reviews (good or bad)
11. Add products posts and services with descriptions
12. Download the Google My Business app
13. Accept messaging
Just starting with the steps above, this will help you to optimize your listing and gives the best possible chance of showing up for your target keywords.
151 Capital Ave, #3114
Mooresville North Carolina 28117
E: gmbmarketingsolutions@gmail.com
P: (704) 397-1848
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